The importance of measuring traffic to your website
It's easy to set up google analytics for your website and can be done in just a few minutes.
Measuring traffic is
important to a website as it enables you to keep track of different things such
as;
Judging the effectiveness of
your marketing – say you send out regular email newsletters or tweet with links
back to your website, you can measure the amount of clicks that each link gets
so you can see how far your marketing efforts are reaching and which content is
more popular than those which are receiving less clicks.
Learning what people like
about your website – if you can see that a certain page gets a lot of views
each month you can determine which is the type of content that your users/target
audience prefer. Thus you can create similar content which will hopefully
increase views to your website on a whole.
Learning about technical
issues – if you notice that certain pages are getting no views or very little
views with a high bounce rate, it could be that the page or link is broken or
may be loading extremely slowly or not loading everything at all, causing users
to not see the content and close the window or become frustrated and give up
waiting for it to load. Finding out this information via tracking enables you
to fix the problem as early as possible.
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